Like most business owners, I used to think the road to riches ran through more marketing. And if the marketing didn’t work, it must be “my fault.”
I’ve led a company to the Inc. 5000 List three times and authored dozens of articles for Investopedia. I’m here to tell you that there are 40 other parts of your business that can impact your profit. Marketing (thank goodness) is only one.
So if you’re tired of…
Gambling on marketing consultants that only have a "hammer" and therefore think that everything looks like a "nail"…
Hustling on social media with the hope of growing an audience that might one day need what you sell…
Working in your business instead of on it…
Not having enough cashflow to hire rockstar employees that can take on your day-to-day operations so you can go do…whatever you want…
…then it’s time to look inside your business. There are time-tested methods to strengthen your business, lower your costs, increase your profit, and if you want…increase your revenue too.
That last line may surprise you. Why wouldn’t I want to increase my revenue?
Well, you might, but sometimes increased revenue can also increase your costs, chaos, and customer complaints.
This is what keeps happening to businesses without solid systems in place. So, no, you don’t always want to grow revenue.